Recruiting posters for participating high schools were designed to grab eyeballs from 30 feet away. Hook the kids with colorful, bold photos from service work in Guatemala, balance that with punchy headlines, and frame the top and bottom with benefits and calls-to-action.

The first annual report needed to be simple, brief and offer the same graphic approach as the recruitment materials. Much of this annual report would be repurposed into fundraising and development work, so we centered the design and concept on stories from previous years' youth leaders.

Part of designing identities and collateral is setting up the styleguide for in-house designers or out-of-house marketers to know the colors, fonts, and rules for logo usage.