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Constructing A Better Presentation
Print
Constructing A Better Presentation
Client
Thomas Jacobson Construction
Audience
Architects, Designers, Homeowners
Mediums
Photography, Website, Marketing, Presentations, Letterpress, Collateral
Team
Direction/Design: Michael Hilliard

A bright finishing nail symbolizes the attention to detail TJC is known for and is what closes our exclusive presentation system. The case is an elegant letterpress and die-cut box holding "gallery cards" featuring curated panels for the intended audience.

TL;DR
Client
Thomas Jacobson Construction
Audience
Architects, Designers, Homeowners
Mediums
Photography, Website, Marketing, Presentations, Letterpress, Collateral
Team
Direction/Design: Michael Hilliard

A bright finishing nail symbolizes the attention to detail TJC is known for and is what closes our exclusive presentation system. The case is an elegant letterpress and die-cut box holding "gallery cards" featuring curated panels for the intended audience.

TL;DR

Details

Uniquely Built

A bright finishing nail is emblematic of the detail work TJC is known for, and it's what closes our special presentation system. The case is a beautiful letterpress/diecut box holding "gallery cards" featuring curated panels for the intended audience.

We adopted a minimalist approach for the website, featuring a randomized slideshow gallery of stunning projects with simple contact details. For years, we had extensive galleries loaded with details and notes, but clients ended up spending more time browsing the gallery cards after reaching out to TJC. So, it made more sense to focus the site on a series of striking images.

The test video above is for a concept website that illustrates the meticulous attention to process and detail in homebuilding.

TJC's ads have always focused on details and quality finish work. They value long-term relationships with carpenters and skilled crews, some of whom have been with the company for more than twenty years, and that is reflected in the types of projects featured in architectural trades and regional home and lifestyle magazines. 

Gallery cards for the presentation kits were arranged on large parent sheets, and we used the extra trimmed space to print direct mail cards for a six-month targeted campaign. The themes in the mailers reflected the content from the presentation cards.

Details

Uniquely Built

A bright finishing nail is emblematic of the detail work TJC is known for, and it's what closes our special presentation system. The case is a beautiful letterpress/diecut box holding "gallery cards" featuring curated panels for the intended audience.

We adopted a minimalist approach for the website, featuring a randomized slideshow gallery of stunning projects with simple contact details. For years, we had extensive galleries loaded with details and notes, but clients ended up spending more time browsing the gallery cards after reaching out to TJC. So, it made more sense to focus the site on a series of striking images.

The test video above is for a concept website that illustrates the meticulous attention to process and detail in homebuilding.

TJC's ads have always focused on details and quality finish work. They value long-term relationships with carpenters and skilled crews, some of whom have been with the company for more than twenty years, and that is reflected in the types of projects featured in architectural trades and regional home and lifestyle magazines. 

Gallery cards for the presentation kits were arranged on large parent sheets, and we used the extra trimmed space to print direct mail cards for a six-month targeted campaign. The themes in the mailers reflected the content from the presentation cards.