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The Winery Sales Kit
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The Winery Sales Kit
Client
Cadence Winery
Audience
Restaurants, Distributors
Mediums
Marketing, Presentations, Printing, Collateral
Team
Direction/Design: Michael Hilliard

Our friends at Cadence Winery wanted a sales system that could truly help them shine with distributors and retailers. We found pochettes (a fancy word for an unusual folder), created a beautifully letterpress-debossed band to close them, and digitally printed the contents, which can be easily updated for each vintage. Cadence, a top winery in Seattle, faces lively competition for shelf space in a bustling market.

TL;DR
Client
Cadence Winery
Audience
Restaurants, Distributors
Mediums
Marketing, Presentations, Printing, Collateral
Team
Direction/Design: Michael Hilliard

Our friends at Cadence Winery wanted a sales system that could truly help them shine with distributors and retailers. We found pochettes (a fancy word for an unusual folder), created a beautifully letterpress-debossed band to close them, and digitally printed the contents, which can be easily updated for each vintage. Cadence, a top winery in Seattle, faces lively competition for shelf space in a bustling market.

TL;DR

Details

Configuring a Kit on the Fly

The system is simple, elegant, and intriguing... much like Cadence's wines.

Depending on the audience, the kits can be configured to speak to sommeliers directly, as well as wine retailers and distributors. 

Details

Configuring a Kit on the Fly

The system is simple, elegant, and intriguing... much like Cadence's wines.

Depending on the audience, the kits can be configured to speak to sommeliers directly, as well as wine retailers and distributors.