Branding
Fonts in a blender and hit 'logofy,' right?
Branding
Fonts in a blender and hit 'logofy,' right?
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&[then] Games
A celebrated science fiction writer started a game company with the premise of their games being developed from literature. After Cain Creative named the company, we developed a logo based on letterpress type.
With our partners at Cain Creative. Michael Hilliard: Designer
FinnTalon
An exclusive club for hunting/fishing with locations in Alaska and Patagonia required naming and an identity for their launch.
Michael Hilliard: Creative Director, Brian Fraley: Designer
Cadence Winery
Cadence's mark was derived from the owners' love of classical music by using the scroll of a violin, an homage to the beauty and structure of their wines.
Michael Hilliard: Designer
Adkins, Plant, Elvins & Black
A small, tactical law firm with partners using a decentralized model for serving their clients in biotech and software. The squiggle used in their logo would be rotated for each partner's business collateral to create individual signatures of A P E or B.
Michael Hilliard: Creative Director, Brian Fraley: Designer
Families First
Part of a community outreach program in conjunction with Fisher Broadcasting and regional family programs.
Michael Hilliard: Designer
Delsa
DELSA is an organization within Seattle Children's Research that identifies clusters of information in large-scale hospital data models.
Michael Hilliard: Creative Director, Brian Fraley: Designer
Altera
Altera underwent renaming and rebranding as its college-prep programs servicing rural and immigrant communities in Central/Eastern Washington grew to a national level.
Michael Hilliard: Creative Director, Michael State: Designer. With our partners at Cain Creative.
Global Visionaries
Complete rebranding of Global Visionaries, a year-long student leadership program, culminating with a two-week community school-building project in Central America.
Michael Hilliard: Designer
Weinstein Caggiano
A law firm concentrating on Mesothelioma and workplace exposure cases.
Michael Hilliard: Designer. With our partners at Cain Creative.
Reach Returns
Reach develops online and seminar-based training for real estate acquisition and development.
Michael Hilliard: Designer
Pregenen Labs
Rebranding a biotech research firm specializing in CRISPR technology, Pregenen has since been acquired by Bluebird Bio.
Michael Hilliard: Creative Director, Brian Fraley: Designer
VARO
Varo is critical software/hardware monitoring system as part of vaccine cold-chain delivery to underserved and developing nations. The client is a black-box R&D organization, so we don't disclose their name publicly.
Michael Hilliard: Designer. With our partners at Cain Creative.
Indigo
Indigo is the parent brand of vaccine cold-chain delivery in extreme circumstances, using long-term passive refrigeration. The client is a black-box R&D organization, so we don't disclose their name publicly.
Michael Hilliard: Designer. With our partners at Cain Creative
Robert Puff Music
RPM prepares scores, arrangement and parts for feature films.
Michael Hilliard: Creative Director, Michael State: 3-D Illustration
JAZZ Venture Partners
A San Francisco and Seattle based venture group, concentrating on biotech and human/digital interfaces.
Michael Hilliard: Creative Director, Brian Fraley: Designer
Cain Creative
Our creative and writing partners needed a logo to better reflect their unique perspective and voice.
Michael Hilliard: Designer
Qwell Pharmaceuticals
Branding for a Seattle-based pharma developing new therapies in Cancer treatment.
Michael Hilliard: Designer
Branding is an exercise in permanence: an immutable name that sets you apart, a palette and typography to match, and a mark built to outlast every redesign that follows.
What We Do
What We Do
Naming
What's in a name? Great SEO, market differentiation, instant recognition, graphic symmetry (it has to look good too, right?), and stickiness. We've all blanked on that brilliant business with the terrible name. Our partners at Cain Creative make naming look easier than it is — the foundation of every great brand.
Identities
Beautiful logos start with logic — business questions, demographics, market space — before a single line is drawn. Colors and usage have to stay relevant to your audience and your growth plans. We're deadly serious about developing marks, including texturing and side-eye tests… You know you want to ask. Go ahead.
Styleguides
You've got a spiffy new logo, and someone's nephew wants to redo it in Microsoft Paint. Your styleguide is the DMV manual everyone tests against before they drive. Break the rules, sure — but then you'll know why the man in mirrored sunglasses and a bad mustache is writing the ticket.
Positioning
The dark arts of branding clarify your messaging and sharpen how your products and services flex in the marketplace. Decades of creative direction — especially with services and consumers — build distinction, differentiation, and leadership. And we play nicely: we integrate with in-house PR and marketing teams.