Branding
Fonts in a blender and hit 'logofy,' right?
Branding
Fonts in a blender and hit 'logofy,' right?
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&[then]
A celebrated science fiction writer started a game company with the premise of their games being developed from literature. After Cain Creative named the company, we developed a logo based on letterpress type.
&[then] Games
With our partners at Cain Creative. Michael Hilliard: Designer
FinnTalon
An exclusive club for hunting/fishing with locations in Alaska and Patagonia required naming and an identity for their launch.
FinnTalon
Michael Hilliard: Creative Director, Brian Fraley: Designer
Cadence
Cadence's mark was derived from the owners' love of classical music by using the scroll of a violin, an homage to the beauty and structure of their wines.
Cadence Winery
Michael Hilliard: Designer
APEB
A small, tactical law firm with partners using a decentralized model for serving their clients in biotech and software. The squiggle used in their logo would be rotated for each partner's business collateral to create individual signatures of A P E or B.
Adkins, Plant, Elvins & Black
Michael Hilliard: Creative Director, Brian Fraley: Designer
Families First
Part of a community outreach program in conjunction with Fisher Broadcasting and regional family programs.
Fisher Broadcasting
Michael Hilliard: Designer
Delsa
DELSA is an organization within Seattle Children's that identifies clusters of information in large-scale hospital data models.
Seattle Children's Research
Michael Hilliard: Creative Director, Brian Fraley: Designer
Altera
Altera underwent renaming and rebranding as its college-prep programs servicing rural and immigrant communities in Central/Eastern Washington grew to a national level.
Altera
Michael Hilliard: Creative Director, Michael State: Designer. With our partners at Cain Creative.
GV
Complete rebranding of Global Visionaries, a year-long student leadership program, culminating with a two-week community school-building project in Central America.
Global Visionaries
Michael Hilliard: Designer
WeinsteinCaggiano
A law firm concentrating on Mesothelioma and workplace exposure cases.
Weinstein Caggiano
Michael Hilliard: Designer. With our partners at Cain Creative.
Reach Returns
Reach develops online and seminar-based training for real estate acquisition and development.
Reach Returns
Michael Hilliard: Designer
Pregenen
Rebranding a biotech research firm specializing in CRISPR technology, Pregenen has since been acquired by Bluebird Bio.
Pregenen Labs
Michael Hilliard: Creative Director, Brian Fraley: Designer
VARO
Varo is critical software/hardware monitoring system as part of vaccine cold-chain delivery to underserved and developing nations. The client is a black-box R&D organization, so we don't disclose their name publicly.
Michael Hilliard: Designer. With our partners at Cain Creative.
Indigo
Indigo is the parent brand of vaccine cold-chain delivery in extreme circumstances, using long-term passive refrigeration. The client is a black-box R&D organization, so we don't disclose their name publicly.
Michael Hilliard: Designer. With our partners at Cain Creative
Robert Puff Music
RPM prepares scores, arrangement and parts for feature films.
Robert Puff Music
Michael Hilliard: Creative Director, Michael State: 3-D Illustration
JAZZ
A San Francisco and Seattle based venture group, concentrating on biotech and human/digital interfaces.
JAZZ Venture Partners
Michael Hilliard: Creative Director, Brian Fraley: Designer
Cain Creative
Our creative and writing partners needed a logo to better reflect their unique perspective and voice.
Cain Creative
Michael Hilliard: Designer
Qwell Pharma
Branding for a Seattle-based pharma developing new therapies in Cancer treatment.
Qwell Pharmaceuticals
Michael Hilliard: Designer
Branding is an exercise in permanence: An immutable name distinguishes your business from others in the same space, a color palette and typography to match, and is completed with a timeless mark.
What We Do
What We Do
Naming
What’s in a name? Well, great SEO, product/market differentiation, immediate recognition from clientele and suppliers, graphic symmetry (it has to look good too, right?) and stickiness. We’ve all been there, trying to remember that brilliant business with the terrible name. Our partners at Cain Creative make this look easier than it is and supply a foundation for great brands.
Identities
Building beautiful logos starts with logic, business questions, discussions of demographics and market space before a single line is drawn. Identities, colors and usage have to show relevance to an end audience and growth plans. We're deadly serious about the process for developing marks, including texturing and side-eye tests... You know you want to ask, go ahead.
Styleguides
You have a spiffy new logo and now someone's nephew wants to do something special with it in Microsoft Paint. Consider your styleguide the DMV manual everyone has to read and test against before they get to drive… sure, break those rules, but at least then you’ll know why that irritable man with mirrored sunglasses and a bad mustache is handing you a ticket.
Positioning
The dark arts of branding help to clarify your messaging and flexibility of products and services in the marketplace. Decades of creative direction — particularly with services and consumers — create distinction, differentiation and leadership. Also important to note, we play nicely and integrate with in-house public relations and marketing teams.