Branding
Fonts in a blender and hit 'logofy,' right?
Branding
Fonts in a blender and hit 'logofy,' right?
Pause autoplay on hover
&[then]
A celebrated science fiction writer started a game company with the premise of their games being developed from literature. After Cain Creative named the company, we developed a logo based on letterpress type.
Client: &[then] Games
With our partners at Cain Creative. Michael Hilliard: Designer
APEB
A small, tactical law firm with partners using a decentralized model for serving their clients in biotech and software. The squiggle used in their logo would be rotated for each partner's business collateral to create individual signatures of A P E or B.
Client: Adkins, Plant, Elvins & Black
Michael Hilliard: Creative Director, Brian Fraley: Designer
Altera
Altera underwent renaming and rebranding as its college-prep programs servicing rural and immigrant communities in Central/Eastern Washington grew to a national level.
Client: Altera
Michael Hilliard: Creative Director, Michael State: Designer. With our partners at Cain Creative.
VARO
Varo is critical software/hardware monitoring system as part of vaccine cold-chain delivery to underserved and developing nations. The client is a black-box R&D organization, so we don't disclose their name publicly.
Michael Hilliard: Designer. With our partners at Cain Creative.
Branding is an exercise in permanence: Create an immutable name to distinguish your business from others in the same space, develop colors and typography to match, and finish with a mark that feels timeless.
What We Do
What We Do
Naming
What’s in a name? Well, great SEO, product/market differentiation, immediate recognition from clientele and suppliers, graphic symmetry (it has to look good too, right?) and stickiness. We’ve all been there, trying to remember that brilliant business with the terrible name. Our partners at Cain Creative make this look easier than it is and supply a foundation for great brands.
Identities
Building beautiful logos starts with logic, business questions, discussions of demographics and market space before a single line is drawn. Identities, colors and usage have to show relevance to an end audience and growth plans. We're deadly serious about the process for developing marks, including texturing and side-eye tests... You know you want to ask, go ahead.
Styleguides
You have a spiffy new logo and now someone's nephew wants to do something special with it in Microsoft Paint. Consider your styleguide the DMV manual everyone has to read and test against before they get to drive… sure, break those rules, but at least then you’ll know why that irritable man with mirrored sunglasses and a bad mustache is handing you a ticket.
Positioning
The dark arts of branding help to clarify your messaging and flexibility of products and services in the marketplace. Decades of creative direction — particularly with services and consumers — create distinction, differentiation and leadership. Also important to note, we play nicely and integrate with in-house public relations and marketing teams.