From Ivar's commercials to talking mechanical pigeons to an E-ticket Ride (look it up, Millennials) to blasting through Bill Gates's book and out into space. We take a deliberately obtuse approach to telling visual stories — and sometimes movement is simply the only answer that does the idea justice.

Some of the most satisfying projects involve building impossible concepts in a 3D world. We built a business on it: rockets for Boeing Space & Defense, a from-scratch Dodger Stadium for ABC Broadcasting, conference illustrations for Microsoft. If it can't exist in front of a camera, we'll model it instead.

Setting a camera on a tripod can be a recipe for tedium… until you add motion. Timelapse brings energy to an otherwise static scene, and makes a spectacular website intro — clouds racing, a city waking up, a build rising in seconds — handing viewers a vivid sense of place and time.