Law Firms with Personality
Interactive
Law Firms with Personality
Client
Several Law Firms
Audience
Law Firms and Clientele
Mediums
Photography, Website, Branding, Marketing, Video
Team
Direction/Design: Michael Hilliard, Writing: Kathleen Cain, Architecture: Henry Burden
Among the myriad benefits of working with law firms, the best is the ability to build a brand and tell stories centered on human relationships and conflict resolution. Attorneys are so much more than those snappy-talking depictions in the movies; they serve as sherpa and guide, advocating for ordinary people and businesses and navigating complex issues.
We've built websites and communication tools for a lot of firms, spanning tiny 1-2 person shops to national firms with satellite offices across the country. Our particular approach, though, is letting the lawyers' personalities shine, helping clients and other firms see them as individuals, and we've developed a process for crafting these dynamic profiles with our partners at Cain Creative.
Client
Several Law Firms
Audience
Law Firms and Clientele
Mediums
Photography, Website, Branding, Marketing, Video
Team
Direction/Design: Michael Hilliard, Writing: Kathleen Cain, Architecture: Henry Burden
Among the myriad benefits of working with law firms, the best is the ability to build a brand and tell stories centered on human relationships and conflict resolution. Attorneys are so much more than those snappy-talking depictions in the movies; they serve as sherpa and guide, advocating for ordinary people and businesses and navigating complex issues.
We've built websites and communication tools for a lot of firms, spanning tiny 1-2 person shops to national firms with satellite offices across the country. Our particular approach, though, is letting the lawyers' personalities shine, helping clients and other firms see them as individuals, and we've developed a process for crafting these dynamic profiles with our partners at Cain Creative.
Details
Sincere Communication
Weinstein Caggiano concentrates on mesothelioma law, and we've shot several videos to illustrate the level of compassion and tenacity in their advocacy for victims and families. Slick-and-glossy video testimonials don't fit the personal relationship they develop with clients, so we keep them understated and honest.
Some of video interviews cover a wide range of potential client concerns. In the case of Lambros, we excerpted several shorts to tackle individual topics, such as Social Justice, Dignity for the Survivors, Peace of Mind, and How Are You Holding Up. Their use allows W/C to focus more specifically on topics surrounding these kinds of personal injury lawsuits and maintain the sensitivity of working with grieving families.
We've marketed Gordon Thomas Honeywell for well over a decade, and designed their site as a shining example of how attorney and practice profiles can and should cross-pollinate. Stories of their services, practices, community and who they serve are illustrated through situation specific photography in site headers and extended into GTH advertising.
JPC is a result of blending two regional firms, each with a heavy concentration in real estate and construction. Since so much of their portfolio is based on the admittedly less sexy world of contracts and negotiations for land-use development, we shot timelapse of a bustling Seattle waterfront and downtown core to greet their clients.
A boutique law firm concentrating on technology and biotech contract work. AdkinsBlack was among the early firms to decentralize, choosing to work as individuals without a common office and infrastructure, so we showed them doing good work at home or out in the world.
High-profile litigators splintered from a large, prestigious firm in Chicago to create RSHC, a new practice sans wood paneling and vast teams of paralegals. In exploratory meetings they described themselves as the Seal Team Six of Chicago law, where respected attorneys answer their own phones and spend more time out in the field than in the office. We developed a concept for the firm based on personalities shining through (click above to read some of the bios), photographing each in a NY Times interview style. With our partners at Cain Creative.
Details
Sincere Communication
Weinstein Caggiano concentrates on mesothelioma law, and we've shot several videos to illustrate the level of compassion and tenacity in their advocacy for victims and families. Slick-and-glossy video testimonials don't fit the personal relationship they develop with clients, so we keep them understated and honest.
Some of video interviews cover a wide range of potential client concerns. In the case of Lambros, we excerpted several shorts to tackle individual topics, such as Social Justice, Dignity for the Survivors, Peace of Mind, and How Are You Holding Up. Their use allows W/C to focus more specifically on topics surrounding these kinds of personal injury lawsuits and maintain the sensitivity of working with grieving families.
We've marketed Gordon Thomas Honeywell for well over a decade, and designed their site as a shining example of how attorney and practice profiles can and should cross-pollinate. Stories of their services, practices, community and who they serve are illustrated through situation specific photography in site headers and extended into GTH advertising.
JPC is a result of blending two regional firms, each with a heavy concentration in real estate and construction. Since so much of their portfolio is based on the admittedly less sexy world of contracts and negotiations for land-use development, we shot timelapse of a bustling Seattle waterfront and downtown core to greet their clients.
A boutique law firm concentrating on technology and biotech contract work. AdkinsBlack was among the early firms to decentralize, choosing to work as individuals without a common office and infrastructure, so we showed them doing good work at home or out in the world.
High-profile litigators splintered from a large, prestigious firm in Chicago to create RSHC, a new practice sans wood paneling and vast teams of paralegals. In exploratory meetings they described themselves as the Seal Team Six of Chicago law, where respected attorneys answer their own phones and spend more time out in the field than in the office. We developed a concept for the firm based on personalities shining through (click above to read some of the bios), photographing each in a NY Times interview style. With our partners at Cain Creative.













